Grow without Web3 Conferences with Jason Hitchcock of ThirdWeb

Insights from Jason Hitchcock, BD at ThirdWeb

"I've never gotten fatigue from something that works," says Jason Hitchcock when discussing why he’s not part of the endless circuit of crypto conferences. "Like, wow, I keep going to the gold mine and all I keep lugging up full wheelbarrows of gold. I've got gold mining fatigue? No—it's because it doesn't work."

We sat down with Jason to understand how ThirdWeb grew to support thousands of games and applications without falling into the typical crypto marketing traps. The answer isn't just contrarian—it's a framework anyone can use to supercharge their BD.

The "Other Guy" Problem

Look around any crypto conference and you'll see what Jason calls "the other guy":

• A booth with a website demo

• A bowl for business card drops

• A Samsung phone giveaway

• Partnership announcement banners

Everyone looks the same and hopes for swag to save them. But here's the reality: "Nobody learns about software at a booth. We go to the internet." 

A Different Playbook: One Hour, One Day, One Week

Before investing significant resources into any initiative, ThirdWeb tests ideas through three phases:Instead of copying industry standards, ThirdWeb tests every initiative through a simple framework:

• The One Hour Test
  Want to try influencer marketing? Don't spend hours building lists. Try getting one influencer on a call in the next 60 minutes. Can't do it? Move on.

  1. Try the smallest possible version of your idea

  2. Focus on one concrete achievement

  3. Validate basic assumptions quickly

  4. Move on if you can't show progress

• The One Day Challenge
  Got past hour one? Now get one influencer to make one post. Pay them $300-500. See what happens.

  1. Scale successful hour tests

  2. Set clear daily objectives

  3. Measure concrete outcomes

  4. Evaluate potential for further investment

• The Week-Long Proof
  Only if both previous tests work do you build a real campaign with proper measurement.

  1. Implement a comprehensive strategy

  2. Build measurement systems

  3. Document learnings

  4. Prepare for potential scaling

Breaking Away from "The Other Guy"

ThirdWeb's success comes from deliberately avoiding common industry practices:

• No conference booths

• No sponsored speaking slots

• No partnership announcements

• No promotional parties

Instead, they focus on:

• Creating valuable documentation

• Building developer-first tools

• Generating educational content

• Enabling organic discovery

The Real Future

The most exciting Web3 projects aren't the ones with the biggest announcements—they're the ones users don't even recognize as Web3. Like Last Memories, the #1 app in Japan that had millions of users with Web3 wallets. "This app didn't need to find some sort of magical crypto native product market fit," Jason explains. "It's entirely on chain and crypto and everything, but there's no Web2 in it."

Want to learn more about building efficient growth strategies in Web3? Listen to our full conversation with Jason on the Chainmakers Podcast to discover how ThirdWeb is rewriting the rules of crypto marketing.

Remember, the best growth strategy isn't the one everyone else is using—it's the one you've proven works for you.

Keep building, 

Brittany